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Amazon, IPR Center Launch “Operation Fulfilled Action” to Battle Counterfeits

When it’s deliver-or-die, supply chains become the lifeblood of a company. To that end, the fashion industry has embraced technology to navigate today’s hyper-complicated supply chain, with myriad solutions shaping the first, middle and last mile. Call it Sourcing 2.0.

The federal National Intellectual Property Rights Coordination Center (IPR Center) and Amazon revealed the launch Tuesday of a joint operation to prevent counterfeit goods from entering the U.S. and help protect U.S. consumers. U.S. Customs and Border Protection and DHL are also supporting the operation. “The IPR Center plays a critical role in securing the…

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