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How COVID-19’s ‘Seesaw Effect’ Threw Supply and Demand Off Kilter

Stores are opening but will consumers return? Join Cushman & Wakefield and rue21 for the Retail in Recovery webinar June 17 at 2 pm ET.

The COVID-19 outbreak has upended the fashion supply chain in many ways, largely through interruptions across factories, distribution centers and stores, but one of the biggest disruptions it has brought highlights a rift between retailers and manufacturers amid rampant order cancellations. This “seesaw effect”—which began with low supply from the sourcing locales first hit by…

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