Traditional go-to-market strategies are no longer sufficient when attempting to bring the right product to the right consumer. With more data available than ever, brands don’t have an excuse to “go with their gut” to make pivotal merchandising decisions.
As sustainability concerns and quicker lead times become a larger focus of the consumer, brands must be more efficient in making decisions throughout the product development process. During a Sourcing Journal webinar on September 28, experts from premium direct-to-consumer men’s apparel brand Taylor Stitch and data-driven product decision platform MakerSights explain why success in today’s retail environment relies on gathering customer sentiment and feedback.
With supply chains at a standstill and inventory planning more difficult as a business scales, “consumer-led retail” is pivotal to eliminating markdowns, reducing irrelevant styles and ultimately lifting margins.
Sourcing Journal’s webinar, “Consumer-Led Retail: Optimizing Assortments at Speed,” is now available on demand—featuring expert tips on leveraging data to build the products that resonate with end consumers, and finding the data sources to get that decision right more often.
View the webinar to discover:
- The advantages brands can gain from product decision-making platforms
- How to shorten lead times and move to seasonless drops via data-informed product decisions
- How Taylor Stitch’s “Workshop” program engages and includes the consumer in the go-to-market process
- The importance of an aligned “decision chain” across all brand teams
- Why consumer-led retail strategies can be applicable across all demographics and categories
- Dan Leahy, Co-Founder and CEO, MakerSights
- Mike Maher, Co-Founder and CEO, Taylor Stitch
- Edward Hertzman, Founder and President, Sourcing Journal (moderator)