No other retail model requires quite the leap of faith as e-commerce.
Unlike the legacy, brick-and-mortar shopping method of experiencing a product and then purchasing it, buying online means consumers must first commit to their purchase before they can decide if they actually like the product. It’s a lot to ask of a consumer—especially a new one.
But savvy brands have found a way to boost AOV, increase repeat purchases and increase lifetime customer value whether shoppers opt to spend online or in store.
By offering deferred payments, brands like M.Gemi and Ministry of Supply have removed a significant barrier. It’s one of the many things that’s setting these digitally native brands apart from their struggling competition.
In this webinar, hosted by Sourcing Journal and Footwear News, and sponsored by Klarna, you’ll learn how DTCs:
- Adapt the path to purchase to suit their specific customers
- Increase sell-throughs by following customers rather than dictating to them
- Identify tools that boost both customer acquisition and retention
- Remove friction from buying decisions
- Allow customers to try before they buy
- Heather Kaminetsky, chief brand officer, M.Gemi
- Aman Advani, co-founder and president, Ministry of Supply
- Hannah Bravo, commercial director, merchant development lead, Klarna
- Edward Hertzman, president, Sourcing Journal Media (moderator)