After COVID-19 lockdowns, brick-and-mortar doors are beginning to reopen. But it isn’t business as usual, since retailers are having to strategize around safety and evolving consumer demand.
During Sourcing Journal’s webinar on June 17, panelists explained how the retail playbook has changed and where store management’s priorities should lie. From cleaning procedures and masked personnel to capacity restrictions and plexiglass partitions, the in-store environment today looks different than it did mere months ago.
Despite these changes and the limitations courtesy of health precautions, retailers need to ensure that they are creating valuable experiences to convince consumers to leave their homes and travel to a store. Additionally, merchants should leverage multichannel services to move merchandise and help consumers make more confident purchases.
Listen to this webinar to learn:
- Which product categories are trending up and down
- How rue21 is approaching its reopenings
- What retailers need to do to improve allocation through uncertainty
- How retailers can continue to deliver on ‘experiential’ shopping
- Why accelerating tech in the supply chain is critical
- Whether the e-commerce boom is here to stay
- How retail can prepare for a possible second shutdown
- Robert Brous, vice president of e-commerce and digital, rue21
- Barrie Scardina, executive managing director, head of retail, Americas at Cushman & Wakefield
- David Sykes, Head of U.S., Klarna
- Edward Hertzman, president, Sourcing Journal (moderator)